01
Campaign management
Let users create and manage SMS and email campaigns, with personalization and reusable templates.
Case study
Leads
How Huboxt designed and built Leads from the ground up — an SMS and email marketing platform that lets businesses create, automate and run campaigns, with recurring scheduling, multi-provider SMS delivery, lead segmentation and detailed performance reporting.
- Client
- A marketing technology company
- Engagement
- Greenfield — built from scratch, MVP first
- Services
- Requirements, UX/UI, full-stack, cloud, QA, support
- Industry
- Marketing technology / SaaS
Product preview
The challenge
Businesses want to reach their audiences directly over SMS and email, but doing it well means more than sending a single blast. They need to build and personalize campaigns, segment their contacts, schedule recurring sends, reach recipients reliably through different SMS providers, and see what's actually working — all without the underlying complexity landing on the user.
The client wanted a platform that delivered exactly that. There was no existing system to extend; everything had to be built from scratch, including the technology choices, the architecture, the security model and the campaign and scheduling algorithms underneath. The platform also had to be scalable and flexible enough to grow well beyond its first release.
Goals
02
Recurring scheduling
Support recurring campaigns with flexible scheduling.
03
Multi-provider SMS
Integrate with multiple SMS providers for reliable delivery.
04
Segmentation
Organize and segment contacts for accurate targeting.
05
Performance reporting
Report on delivery, open rates, click-through and overall performance.
06
Data security
Keep customer data secure and compliant.
Our approach
We shipped a strong MVP first, then expanded on real feedback — designing for scale and flexibility, integrating multiple SMS providers, and building a robust recurring-campaign scheduler behind a simple interface.
01
Ship MVP, then expand
We built the system and algorithms from the ground up — choosing the stack and designing the architecture and security — and delivered an MVP first. With that proven, we extended the platform based on feedback: adding email campaigns, more automation, and integrations with more SMS providers over time.
02
Design for scale
Campaigns vary widely in how they're built and scheduled, so we designed the platform to be flexible from the start, letting users tailor campaigns to diverse parameters without hitting walls as their needs grew.
03
Reliable delivery
We integrated several leading providers — Telnyx, Twilio and Nexmo among them — giving the platform reliable, provider-flexible delivery rather than a single point of failure.
04
Recurring campaigns
We built a robust scheduling system for recurring SMS and email campaigns, behind a straightforward interface, so users can set up repeating sends easily and trust they'll go out reliably.
What we built
A complete SMS and email marketing platform from scratch — campaign creation, automation, delivery, segmentation and reporting.
- 01
Campaign creation & management
Tools to build SMS and email messages using customizable templates, personalization tags and rich content.
- 02
Recurring campaigns
An advanced scheduling system for recurring SMS and email campaigns, with a simple setup flow and reliable execution through integrated providers.
- 03
Multi-provider SMS delivery
Integrations with leading SMS providers — Telnyx, Twilio, Nexmo and others — for robust, flexible delivery.
- 04
Lead management
Organization and segmentation of contact lists for efficient targeting and messaging.
- 05
Personalization
Dynamic insertion of personalized content, such as recipient names or tailored offers.
- 06
Delivery & performance reporting
Insight into delivery status, open rates, click-through rates and overall campaign performance.
- 07
API support
Integration with third-party SMS gateways via APIs for seamless data exchange and workflow integration.
- 08
Data security
Data encryption and compliance with data-protection standards to safeguard user information.
Results
01
Complete platform
Campaign creation, automation, delivery, segmentation and reporting in one product, built from scratch.
02
MVP that grew
An MVP that met and exceeded expectations, then grew into a fuller custom solution with email campaigns and more integrations.
03
Provider-flexible delivery
Multiple SMS gateways — Telnyx, Twilio, Nexmo and others — behind a single platform.
04
Recurring made easy
Robust scheduling behind a simple interface.
05
Built to scale
A flexible architecture that kept absorbing new features and providers.
“The sequencing and the architecture did the work. By shipping a focused MVP first and then expanding on real feedback — email campaigns, more automation, more SMS providers — the platform grew in the direction customers actually wanted. And by designing for flexibility from the start and integrating multiple SMS gateways rather than betting on one, Huboxt built something that could keep adding capability and reach without rework. The standout, a robust recurring-campaign scheduler behind a simple interface, turned a complex requirement into something users could run effortlessly.”
Read the client's review on Clutch
Independent feedback from the team behind this project — verified on Clutch.
Let's talk
Get in touch
Contact us if you have any projects in mind
Tell us about your idea, expected budget, and timeline. We usually reply within one business day.